Management Science · LUMS · Lahore

Data and strategy. I build. I scale. I win.

I work on development strategy

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Lahore, Pakistan Python · R · Excel Financial analysis Development strategy
Portrait of Muhammad Awais Majeed
Dean's Honor List
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Development strategy
Financial analysis
Python and R
Business development
Market research
Excel modelling
Teaching and mentoring
37,000 posts analysed · SAR 16M TAM · 4,000 students reached · PKR 1.2M raised ·
37,000 posts analysed · SAR 16M TAM · 4,000 students reached · PKR 1.2M raised ·
0+
social media posts analysed with NLP
SAR0M
TAM refinement in a 6-week market study
0+
students reached by campaigns I led
PKR0M
raised door to door with 40+ volunteers
About

Turning data into strategy that moves markets.

Lahore University of Management Sciences BSc (Hons.) Management Sciences · 2023 – 2027

I study Management Science at LUMS, where I also assist teaching Data Science for Decision Making.

I like turning messy information, such as a market, a set of coolers or thousands of forum posts, into a clear recommendation someone can act on.

Outside the classroom I run social impact campaigns, coach incoming freshmen and mentor juniors. I am on the Dean's Honor List.

Data AnalyticsBusiness Intelligence Artificial IntelligencePhotography FootballHistory
Selected projects

Analysis that ends in a decision.

Three pieces of work: an NLP study on patient voice, a supply allocation model, and organisational research into why teams collide.

Word cloud of patient needs01 · Data Science for Decision Making
NLP research

What diabetes patients really say about their glucose monitors

  • 37,000 Reddit and forum posts on Dexcom and Freestyle Libre
  • LDA and NMF topic modelling, VADER sentiment, TF-IDF logistic regression at macro-F1 0.60+
  • Five user segments via KMeans, ending in a product recommendation
PythonpandasNLTKscikit-learnseaborn
Optimisation
PKR 14.97M

Nestlé Pakistan sell-in allocation

  • 320 tons allocated across 13 distributors
  • Linear and goal programming in Excel Solver
  • Sensitivity on shadow prices, with a PKR 0.16M margin versus coverage trade-off
Excel SolverLinear programmingGoal programming
50+
03 · Organisational research
Field research

Treet Corporation and Jeeny: why conflicts arise

  • Surveys and interviews with HR and product managers on workplace conflict triggers
  • A resolution framework built on collaborative negotiation
  • Leadership-driven communication as the retention lever
SurveysInterviewsFramework design
Scroll to move through the work
Experience

Where I have worked.

Four internships across FMCG, consulting, telecom infrastructure and consumer brands.

Jul – Aug 2026

Sales Intern

Coca-Cola İçecek · CCI Pakistan
  • Built Excel dashboards tracking fullness, purity and placement of 3 lakh+ coolers using the PICOS framework, validated through biweekly field visits.
  • Analysed sell-in and sell-out across 6 SKUs with the Sales, RGM and Pricing teams, supporting outlet repositioning across 3,000 outlets.
300,000+ coolers6 SKUs3,000 outlets
Jun – Jul 2026

Analyst

Intellia
  • Segmented the Saudi oncology market across 6+ therapeutic areas and modelled utilisation, refining the TAM by SAR 16M for a $150M+ Brazil-based oncology network.
  • Built 3-scenario, 5-year financial models and audited the client's website, flagging 15+ UX and content errors before launch.
SAR 16M TAM3 scenarios · 5 years15+ UX issues
Jun – Aug 2025

Product Operations Intern

Fieldforce
  • Analysed deployment data for 4 global enterprise clients to cut 5G and infrastructure site acceptance times.
  • Built forecasting models that helped lift retention by 20%, and prioritised 5+ features with engineers, cutting delivery delays by 15%.
4 enterprise clients+20% retention−15% delays
Jun – Aug 2024

Sales & Marketing Intern

Charizma
  • Analysed 10+ digital campaigns, improving targeting efficiency by 15%.
  • Researched 5 competitors and coordinated shoots with 8+ influencers, driving 18% more organic engagement.
10+ campaigns8+ influencers+18% engagement
Leadership

Leading teams since school.

Campaigns, classrooms and charity drives. Four roles where the team mattered more than the slide.

01

LUMS Media Arts Society

Director, Social Initiatives · Aug 2025 – Jun 2026

Led a 15-member team through 2 social impact campaigns reaching 4,000+ students, partnered with 3 university departments and 4 external groups (+30% on-ground engagement), and mentored 6 juniors.

02

Data Science for Decision Making

Teaching Assistant · Aug 2026 – present

Weekly office hours for 60+ students on regression, hypothesis testing and EDA, plus grading 60+ Python-based assignments per cycle.

03

Rizq Youth Republic

General Secretary

Co-led logistics for charity drives with 40+ volunteers who raised PKR 1.2 million door to door.

04

LUMS Orientation Week

Coach · Aug 2024

Mentored 30 incoming freshmen and worked with 60 coaches to run orientation for 1,000+ new students.

Skills

The toolkit.

Analytics on one side, judgement on the other. Most of the work lives where the two meet.

Analytics

Pythonpandas, NumPy, NLTK, scikit-learn
Rstatistics and modelling
ExcelSolver, dashboards, scenario models
NLPtopic modelling, sentiment, segmentation

Business and people

Financial modelling5-year, 3-scenario models
Go-to-marketmapping, sizing, positioning
Market sizingTAM refinement, segmentation
Leadershipteams, mentoring, event coordination
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